Contact Portfolio CV References
Strategic / Client Side
- Interim Management: Process Development, Agency Steering
- Business Strategy and Development: Media Objective development,
KPI frameworks, Gap Analysis of paid, owned, earned channel strategy
- Infrastructure Development: Programmatic Strategy, Tech Stack analysis, Tracking tools sourcing and integration
- Auditing: Media Efficiency, Media Effectiveness, Reach Validation, Inventory Quality Validation
- Media Strategy: Target
Group Analysis, Competition Analysis, Channelplanning, Customer Journey
Analysis, Forecast and Business Case Development
Operative / Agency Side
- Mediaplanning and Campaign Management: Display, Mobile, Paid Social, Search, Print
- Product-, Servicedevelopment, Positioning/Business Development of Digital- and Mediagencies
- Pitch support
- Trainings, Lectures, Panels, Publications
Main Industries: Automotive, FMCG, Retail, Finance/Insurance, Pharma, Travel&Leisure, CE
International experience